“More companies will employ subliminal, sonic and in-film/in-program
branding to reach out to a wider audience than traditional media. @WPPStream #wppstream ”
A housewife’s watching a cooking show and she sees a certain
brand of mixer-grinders being used to prepare the mix for the dish. A few days
later she’s at a store pressed for choice between two mixer-grinders at the
store. It’s anyone’s guess which one she’s going to pick up, given the equality
of price.
I get out of the theater and I hear the coca-cola jingle
playing in the background. Enough said.
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